With the advancement of technology, the forms of mass communication have undergone tremendous changes and it is absolutely no surprise that mass media has therefore diversified media technologies that are intended to reach a large audience by mass communication.
So, let’s take a look at the future of mass media.
Electronic media – also known as ‘Broadcast Media’ – is the kind of media that requires the user to utilize an electronic connection to access it.
Blogging, too, has become a pervasive form of media. A blog is a virtual platform that gives the possibility to reach people easily and it has instant publishing tools that allow for updating online content. Blogs have open-door communication where people can voice their opinions and spread their ideas freely with people having similar likings. Blogs are usually managed by an individual, and regular entries of commentary are posted with the possibility of interactive media such as images or videos. Entries are commonly showcased in a reverse chronological order, with the most recent posts displayed on top. Many blogs give commentary or news on a particular topic while others work as more personal online diaries. A typical blog should consist of text, images and other graphics, and links to other blogs, web pages, and related media. Many blogs rely on the ability of readers to leave comments in an interactive format.
Emails or electronic mails have significantly decreased the time it usually took for drafting and sending letters, or mails. Electronic mails have also facilitated lesser usage of paper.
The Internet has a plethora of websites devoted to various people, companies, brands, causes, activities, etc. The most significant function of these websites is to provide information, search engines, downloads via libraries, and interaction via social networking sites. E-commerce transactions have also become more convenient as a result of these websites.
Podcasts are media of mass communication that consist of short videos or audio files. They can either be seen or heard on mobiles, computers and portable media instruments. They are engaging modes of communication.
eForums are online bulletin boards where people start threads on topics. Typically, these are hosted on a website. These forums are open discussion platforms for a wide range of topics, from which wall color is appropriate for a baby boy’s room to the latest research on Global Warming. People express their thoughts and share their experiences on a variety of topics.
There are a number of websites that have hosted eBooks and online libraries. The main advantage of having eBooks is that you don’t have to carry around heavy books. They can be read on eBook readers, mobile devices, computer screens, and other devices. You can even change the font size to suit your needs.
The social networking site is an online platform that enable users from anywhere to share their thoughts, pictures, videos and stories with each other. It is specifically designed to build social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections. A social network site consists of a representation of each user (often a profile), social links of the user, and a variety of additional services. Most social network services are web-based and provide means for users to interact over the Internet. Social networking sites are also accessible via mobile phones and tablets. The structure of social networking sites has been evolving over time and this also includes professional networking. For instance, Facebook users not only share personal interests but also use this platform to commercialize their products and display images that might tangibilize their offers. Facebook is most probably the most popular social networking website. Facebook has several applications which people utilize. Advertisers also utilize this forum for communicating about their products.
What do you think about electronic media?