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Internet Protocols

A Breakdown of On-Page and Off-Page SEO

Your search engine optimization strategy can be divided into two different categories: on-page SEO and off-page SEO. Both are crucial to the success of an SEO campaign, but they’re on completely different sides of the fence. What is On-Page SEO? On-page SEO (also known as “on-site” SEO) is the act of optimizing different parts of […]

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Internet Protocols

The Basics of Search Engine Optimisation

Search Engine Optimization, or SEO for short, is the process used to optimize a website’s technical configuration, content relevance and link popularity so its pages are easier to find, more relevant and popular towards user search queries, and as a consequence, ranked better on search engines like Google or Bing. By the time you reach […]